By Scott Lerman

ISBN-10: 144033143X

ISBN-13: 9781440331435

Building larger Brands is the basic consultant to making and evolving manufacturers. Leveraging 3 a long time of brand name consulting for mythical businesses like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, nationwide Australia financial institution, and American exhibit, in addition to middle-market and new-media startups, Scott Lerman stocks the strategies and frameworks had to construct nice brands.

This publication is for you if you are a CEO trying to improve your wisdom of the branding approach, a marketing/communications professional who desires to take a management function in advancing an corporations model, a model advisor who's striving to sharpen and expand your abilities, or a pupil who desires to jump-start a profession in branding.

Whatever its beginning point--market chief or suffering competitor--any association that follows this step by step advisor will turn out with a greater brand.

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